Brains
Marketing your small business can be overwhelming.
Thankfully, Mailchimp has a full suite of automations to make it easier.
A campaign created to explain the incredibly complex digital tools Mailchimp has to offer. Tools so complicated to explain that we needed a second brain and a fast-talking spokeswoman to activate it.
![flissgreen3.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/46f359d3-2055-45e1-91e6-14435d615079/flissgreen3.gif)
![Screen Shot 2021-07-03 at 10.31.42 PM.png](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/2058a27c-8b3c-4e67-854f-6d5b637aaefd/Screen+Shot+2021-07-03+at+10.31.42+PM.png)
![cowrudder.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/806e40a9-e8e7-42c4-9722-b1cd3b4b40a2/cowrudder.gif)
![brain intro.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/b8e3b672-8914-45bf-9cc1-d3415be13d70/brain+intro.gif)
![flissbubbles.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/ecf83596-5dff-4b7b-8a39-049af9637e91/flissbubbles.gif)
![Screen Shot 2021-07-03 at 9.55.29 PM.png](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/6bc25163-ef13-428c-a986-4434c73fb341/Screen+Shot+2021-07-03+at+9.55.29+PM.png)
![Screen Shot 2021-07-03 at 10.37.29 PM.png](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/9d6e9054-90ea-4389-9c16-ed25fe6ca51f/Screen+Shot+2021-07-03+at+10.37.29+PM.png)
![pinkfliss.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/b51f60be-9a8e-4bee-88fd-de351939b420/pinkfliss.gif)
![brainblue.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/93609402-f53a-4d18-9d29-9ed0da34d3f4/brainblue.gif)
![dialturning.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/53e98090-8793-4a14-9839-142bcd208e61/dialturning.gif)
![flissgreen2.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/ca73edab-579e-48b5-9f95-890ade145c69/flissgreen2.gif)
![flisspurple.gif](https://images.squarespace-cdn.com/content/v1/60b3af35dd6dc934774e9479/f32b08e7-71aa-4b85-aef6-30c1f40a31a7/flisspurple.gif)
Extension
For those who missed what our fast-talking spokeswoman had to say, an accompanying website was created to further explain Mailchimp’s marketing tools. An interactive brain that encouraged users to turn on their marketing automations.
Credits
Agency | Droga5
ECD | Neil Heymann
GCD | Don Shelford
ACDs | Leilanni Todd & Julie Matheny
Art Director | Inna Kofman
Writer | Colin Lord
Executive Producer | Ruben Mercadal
Producer | Sasha Pace
Design Director | Devin Croda
Associate Design Director | Nate Moore
Production Company | Knucklehead
Director: Rob Leggatt