Google G Suite,
Check This
“Hype” meets Google Spreadsheets.
G Suite is Google’s answer to Microsoft Office. It's a set of tools that lets you do things in a simpler, smarter, more collaborative way.
The D5 Google CDs needed one last spot for this campaign. My inspiration for this ‘Check It’ spot came from the idea of a “Hype person” – just the kind of motivation you need when collaborating in Google sheets.
The entire campaign was created in G suite. Every piece of the campaign, from out-of-home to radio, was written, designed, approved and made in G suite's apps.
Wikipedia - a Hype person, in hip hop music and rapping, is a backup rapper and/or singer who supports the primary rappers with exclamations and interjections and who attempts to increase the audience's excitement with call-and-response chants.
Full G Suite campaign here.
Credits
Agency | Droga5
ECD | Neil Heymann
CDS | Thom Glover, Paul Meates
ACD | Leilanni Todd
Art Director | Vignesh Seshadri