Victoria Beckham
Launching Target’s most highly anticipated design collaboration with pop culture icon and notable fashion designer, Victoria Beckham, all to the beat of the Spice Girls' iconic track, "Spice Up Your Life."
How do you create a campaign that is just as much Target as it is Posh? By connecting the wit and creativity of Victoria’s designs with the playfulness and pop of TargetStyle in an editorial story all to the beat of the Spice Girls’ iconic track, “Spice Up Your Life.”
The film and campaign photography were shot by the legendary image maker, Willy Vanderperre. The campaign features a diverse cast of fashion stars like Lineisy Montero, Candice Huffine, Alexandra Elizabeth Ljadov, and supermodel Sasha Pivovarova with her daughter, Mia.
Look Book
To capture the entire collection, we shot Victoria Beckham’s look book with photographer Sharif Hamza, capturing all the looks with our diverse cast.
Credits
Agency | Mother New York
Creative Director | Enrique Mosqueda
Senior Art Director | Leilanni Todd
Senior Writer | William Sawyer
Producer | Travis Quinn
Director & Photography | Willy Vanderperre
Look Book
Photographer | Sharif Hamza