Mailchimp Presents

A “business entertainment platform”. Original content centered on themes of entrepreneurship and aimed at owners of small businesses.

In 2019, Mailchimp launched an original content platform, Mailchimp Presents. A collection of unbranded content including live-action scripted series, original podcasts, animated series, documentaries, and more.

My partner and I were responsible for shaping and curating the content – similar to a studio network. At one point, the entire D5 creative department was pitching shows. We developed the ideas and curated a “line-up” which we then pitched to Mailchimp.

Our creative involvement varied for each project. Unfortunately, Mailchimp parted ways with the agency just before the launch of the platform.

A mockumentary exploring the hilarious, high-stakes world of trade shows. Three entrepreneurs with a passion for innovation unveil their products at WELLNEX, the nation’s leading health and wellness expo.

WATCH THE SERIES

Involvement:
• Pitched the concept
• Developed characters, businesses and storylines in initial pitch.
• Director Jason Woliner, who recently directed Borat Subsequent Moviefilm.

A show which follows those who have chosen a new direction in their careers, discovered their passions and defined their own versions of success.

WATCH SEASON 1

Involvement:
• Vetted talent to find the most interesting personas with interesting career changes.
• Developed compelling storylines with production partner, Vice.

From the birth of an idea, to an untimely death, and back again—running a business is not for the faint of heart. Hosted by Bianca Giaever, Lifecycle of a Business details the stages through the eyes of people who lived them.

LISTEN HERE

Involvement:
• Developed story and theme for the podcast
• Vetted talent