Target Easter
For the TargetStyle Spring campaign we featured highly covetable easter baskets for everybody. These baskets were so covetable that some of the items hadn’t even hit the shelves yet (aka the Nintendo Switch).
Fun fact: The Nintendo Switch had not yet been released to the public at the time of the shoot. The Switches arrived on set, hand-delivered in black briefcases with a special set of gloves for each. Gloves that were meant to be worn at all times when handling the devices.
Credits
Agency | Mother New York
Executive Creative Director | Michael Ian Kaye
Creative Director | Chris Shipman
Senior Art Director | Leilanni Todd
Director | Lacey